Why carbon credits?

An honest answer. No greenwash. No corporate euphemism. Just a clear explanation of what carbon credits are, what they do — and what they can't.

What is a carbon credit?

A carbon credit represents one tonne of CO₂ that has either been removed from the atmosphere, or prevented from entering it. When you buy and retire a credit, that tonne can never be sold again.

The key word is “verified”. Anyone can claim to have planted a tree. A carbon credit means an independent registry has checked the methodology, measured the actual impact, and certified the result. It's a claim backed by evidence, not a promise backed by marketing.

Criteria 1: Additional

The carbon impact must be additional — meaning it wouldn't have happened without the credit revenue. A forest that would have been protected anyway doesn't count. The project has to prove that funding was the deciding factor.

This is the most scrutinised criterion, and the reason we only work with certified registries.

Criteria 2: Co-benefits

The best projects don't just sequester carbon — they also protect biodiversity, improve community livelihoods, clean water sources, or restore habitat. We select projects that deliver these co-benefits alongside the core climate impact.

A peatland restoration that also creates rare species habitat and prevents downstream flooding is a better project than one that only sequesters carbon.

Criteria 3: Certified

Every project we list is certified by an internationally recognised standard. We use Gold Standard, Verra VCS, and the Woodland Carbon Code. These organisations set the methodology, verify the measurements, and maintain the public registries where credits are retired.

Removal vs. avoidance — what's the difference?

Carbon removal

CO₂ is physically taken out of the atmosphere and stored — in trees, soil, peat, or ocean sediment. Projects: Borneo rainforest, Scottish peatlands, Cornish seagrass.

Emissions avoidance

Emissions that would otherwise have occurred are prevented. Not sequestration, but still real impact. Projects: Kenya cookstoves, Amazon REDD+.

Both matter. We're transparent about which type each project is. We never mix them up or pretend avoidance is the same as removal.

What your funding achieves

Real, measurable climate impact.
Carbon credits fund real projects that measurably reduce or remove CO₂ — every credit you retire is one that can never be sold again. The impact is independently verified and permanently recorded.
A meaningful step in the right direction.
Funding verified climate action is a meaningful contribution to the solutions the world needs. Every credit retired takes something real and irreversible out of the system.
Precise, honest language.
We describe exactly what each project does — removal or avoidance — and what registry certifies it. No vague claims, no marketing euphemisms. Just what the science supports.
Part of a collective record.
Your tile joins a permanent, growing record of people and organisations who chose to fund climate action. The canvas is a living ledger of that collective commitment.